17 Newsletter
17.1. The following information explains the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.
17.2 Content of the newsletter: We send newsletters, emails and other electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the course of registration, they are decisive for the consent of the user. In addition, our newsletters contain information about our products, offers, promotions and our company.
17.3 Logging: Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored with the mailing service provider are also logged.
17.4 Shipping service provider: The newsletter is sent using "HubSpot", the provider HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA). "MailChimp", a newsletter distribution platform of the US provider The Rocket Science Group, LLC (675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA). With regard to the transfer to the USA, there is a corresponding data protection adequacy decision, adopted by the European Commission on 10 July 2023, whereby the service provider is included in the corresponding Data Privacy Framework list: https://www.dataprivacyframework.gov/list
17.7. Furthermore, according to its own information, the mailing service provider may use this data in anonymous form, i.e. without allocation to a user, to optimise or improve its own services, e.g. to technically optimise the mailing and presentation of the newsletter or for statistical purposes in order to determine which countries the recipients come from. However, the mailing service provider does not use the data of our newsletter recipients to write to them itself or pass it on to third parties.
17.8 Login data: To subscribe to the newsletter, please enter your email address. We ask you to enter your name so that we can address you personally in the newsletter.
17.9 Statistical survey and analyses: The newsletter may contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the server of the dispatch service provider when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, is initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our endeavour nor that of the mailing service provider to observe individual users. The analyses serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
17.10. The use of the dispatch service provider, the performance of statistical surveys and analyses as well as the logging of the registration process are based on our legitimate interests in accordance with Art. 6 Para. 1 lit. f DSGVO. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves our business interests and meets the expectations of the users.
17.11. Cancellation / Revocation: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. This will also terminate your consent to the dispatch of the newsletter by the dispatch service provider and the statistical analyses. Unfortunately, it is not possible to cancel the dispatch by the dispatch service provider or the statistical analysis separately. You will find a link to cancel the newsletter at the end of each newsletter. If users have only registered for the newsletter and cancelled this registration, their personal data will be deleted.